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Engage Signs Reseller Agreement with Yesmail.com


October 11, 2000

ANDOVER, Mass. & CHICAGO (BUSINESS WIRE) — Engage, Inc., (NASDAQ:ENGA), a results oriented interactive marketing company, and yesmail.com, a leading email marketing services provider and pioneer of permission-based email marketing, today announced that Engage will begin reselling yesmail.com's permission email marketing services to its customers and prospects.

Under the terms of the agreement, Engage will now be able to offer marketers an opportunity to deliver targeted email marketing campaigns to the more than 13 million individuals who have opted in to the YesMail Network. yesmail.com's permission email network consists of individuals who have chosen to receive email-marketing offers, promotions and other information related to their interests.

This relationship builds on the existing relationship between Engage and yesmail.com, and benefits both Engage and yesmail.com by providing expanded reach for yesmail.com's services and by expanding the product set available from Engage. The deal underscores the business benefits and synergy opportunities associated with belonging to the CMGI network. Engage and yesmail.com are both majority-owned operating companies of CMGI, Inc. and members of its Interactive Marketing business segment.

Both Engage and yesmail.com are known throughout the industry for their efforts in providing services that answer the needs of marketers without compromising consumers' privacy concerns. As part of the agreement, yesmail.com will maintain control of permission-based e-mail campaigns, ensuring that any personally identifiable information is not transferred from yesmail.com to Engage and that each individual yesmail.com's Member's privacy and permission is respected through their double opt in protocol.

"Through this deal, Engage will now be able to provide marketers and agencies with access to yesmail.com's superior opt-in e-mail campaigns, giving them a proven means through which they can target specific individuals," said Paul Schaut, president and CEO, Engage. "As a result of this deal, many more customers will now be exposed to the power and potential of yesmail.com's opt-in email campaigns. In addition, the Engage sales force now has a powerful new product to sell."

"The clients served by Engage and yesmail.com are looking for a single source of Internet marketing solutions," said Dave Tolmie, CEO, yesmail.com. "This new agreement further demonstrates the leadership which the CMGI family of companies are able to provide to the rapidly evolving market for interactive marketing services."

About yesmail.com:

yesmail.com, a majority-owned operating company of CMGI, Inc. (NASDAQ:CMGI), is a leading premier email marketing solutions provider and a pioneer of permission-based email marketing. yesmail.com's innovative email marketing solutions and expertise enable companies to acquire and retain customers, sell products and services and drive loyalty by pinpoint targeting prospects and delivering personalized messages via email — one of the most cost-effective mediums available in the industry yesmail.com delivers to its members offers, promotions and information about the products and services that match their interests, while protecting their personal information. For more information about Chicago-based yesmail.com, see www.yesmail.com or call (877) 7 - YESMAIL.

About Engage(R):

Engage, Inc. (NASDAQ:ENGA), a results-oriented online marketing company and a majority owned operating company of CMGI, Inc., provides marketers with media, analysis and technology solutions. Based in Andover, Massachusetts, Engage has European headquarters in London and offices worldwide. For more information on Engage and its divisions please call 877-U-ENGAGE or visit www.engage.com.

Engage is a registered trademark of Engage, Inc. All other products and services mentioned may be trademarks or service marks of their respective owners.

Engage Statement Under the Private Securities Litigation Reform Act

This press release includes forward-looking information. All statements other than statements of historical fact, including without limitation, those with respect to Engage's objectives, plans and strategies set forth herein are forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties which could cause Engage's future results of operations to differ materially from those anticipated, and other risks detailed in Engage's 1999 Annual Report on Form 10-K and from time to time in Engage's other reports filed with the SEC.

Contact: Engage PR Engage PR Kathleen Kreis Tom Barth (919) 719-4550 (978) 247-5310 kathleen@engage.com tbarth@engage.com -OR- yesmail.com PR Dan Romanoff (312) 423-5080 danr@yesmail.com


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