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Tidalwave Holdings Offers New E-Mail Marketing Technology


November 9, 2000

FORT LAUDERDALE, Fla., Nov 9, 2000 (BUSINESS WIRE) — Tidalwave Holdings Inc. (OTCBB:TDWV) Thursday announced that through its joint venture with CyberLinkCom, the company is now able to offer new e-mail marketing technology that can significantly increase ROI (Return On Investment).

Everyone in the industry seems to be talking about ROI, but very few e-mail marketing companies are actually delivering tangible success stories with customer endorsed case studies. Corporations conduct 1-to-1 permission e-mail marketing by automatically personalizing messages to each customers' requests, using e2Com's AdaptiveSequence Messaging technology,

As an e2Com sales partner, CyberLinkCom reports success stories from the small business clients all the way up to the Fortune 500.

Mike Culwell, owner of Culwell & Son, a two-store, high-end men's clothier in Dallas, recently reported $25,000 in incremental sales and a 300% increase in his in-house e-mail list size, from a recent e-mail campaign that cost him a few hundred dollars per month ... a 525% ROI!

In contrast, one of e2's largest clients, JC Penney, is ranked No. 1 in Nielsen/NetRatings list of online apparel and home merchandise retailers and No. 7 on the PC Data Top 20 Online Retailer charts. A Sept. 11, 2000, Dallas Morning News article reported, "This year, JCPenney.com has received 40,000 Web orders a week averaging about $100 each."

With 2 million online customers out of its 52 million total customers: "JCPenney.com expects to end the year with sales of $300 million — triple last year's $102 million and a long way from $15 million in 1998, the first year that Penney began breaking out its online sales from its catalog numbers. The company expects sales of $1 billion in 2003."

In another recent article on Forbes.com, JCPenney.com touted: "An industry-high 18% of site visitors buy something. Contrast that with Walmart.com, which gets 875,000 visitors a month to its site but persuades only 1.1% to make a purchase. Macys.com attracts 437,000 visitors a month."

In addition to the above success stories, no other e-mail marketing company can deliver e2's patent-pending Adaptive Sequence Messaging (ASM) technology. ASM is unique to the e-mail marketing industry and much more powerful than "rules-based" messaging, with response rates 10-15% higher than industry averages. Higher response rates lead to higher close rates, revenues and ROI.

Let Tidalwave Holdings show you how you can achieve these kinds of response rates using ASM, and exceed your campaign ROI objectives by visiting: http://TidalwaveHoldings.com.

Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward- looking statements involve known and unknown risks and uncertainties, including, but not limited to, digital camera competition and Web site traffic, which may cause the company's actual results in the future periods to differ materially from forecasted results.

CONTACT: Tidalwave Holdings Inc., Fort Lauderdale, Leon Kline (investor relations), 954/255-6753

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