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Return Path Announces Partnerships To Resell Return Path's Email Change-Of-Address Service

December 13, 2000

NEW YORK, NY — (INTERNET WIRE) — 12/13/2000 — Return Path, Inc., the universal email management and change-of-address service, today announced partnerships with Millard Interactive, a provider of interactive marketing services to the direct marketing industry; Executive Marketing Services (EMS), a provider of online and offline direct marketing solutions; and, a leading provider of web-based, e-marketing solutions, to broaden Return Path's distribution channel for its ECOA (TM) (email change-of-address) Service These partnerships will expand the reach of Return Path's email change-of-address service among marketers who require a solution to email churn. Every year, over 25% of email addresses go dead due to job changes, ISP switches, and migration to new technologies such as DSL. Return Path's real-time, web-based solution helps email marketers and list owners re-capture lost revenue opportunities lost from email churn. At the same time, Return Path gives consumers a convenient, permission-based utility that they can use to update businesses and contacts of a new email address and centrally manage their email subscriptions.

"Return Path is committed to helping companies strengthen customer relationships through an open, privacy-driven platform for email change-of-address," said Matt Blumberg, CEO of Return Path. "We are delighted to welcome experienced direct marketers into our reseller network who realize that ECOA will be to online marketers what NCOA is to offline marketers."

Millard Interactive is the fastest growing division of Millard Group, Inc., providing a wide range of services including comprehensive e-commerce consulting, research, and interactive media brokerage and management. Millard Interactive's client base includes such notable firms as L.L. Bean, 1-800 Flowers,, CD Now, AOL, J. Jill, Disney Direct, Garnet Hill, Martha by Mail (Martha Stewart), and, among others.

"We've been in the direct marketing business for 25 years, and our goal is to translate that direct marketing know-how to the Internet, " said Tom Rocco, Vice President of Marketing Services and New Business Development from Millard Interactive. "As many of our clients are either Internet-based or are using the web as a marketing medium, we've got to provide tools and services customized for the Internet to help them market better and more efficiently to their customers. Return Path's ECOA Service can provide a means for businesses to keep their lists updated and a way for consumers to proactively let marketers know when and where they want to be contacted, creating a higher value relationship between client and customer."

EMS provides a host of direct marketing solutions including list rental fulfillment and a full range of database development, management and marketing services, that improve the overall effectiveness, profitability, and productivity of their clients' direct marketing activities. EMS has an extensive client list, which includes notable consumer businesses such as Time Inc. and Roche Laboratories.

"The decision to offer an email change-of-address service to our clients was not a difficult one for us to make. Return Path's ECOA Service is a solution that marketers need, and we're glad to be among the first direct marketing service providers to offer it," said Mike Colucci, Vice President of Strategic Partnership for EMS. "Our clients, many of whom depend on email to keep in contact with their customers, need a solution to email churn that's quick to implement, accurate, permission-based, and is a value-add service for consumers." helps businesses automate and personalize their marketing processes to better identify and interact with their customers to increase Internet sales. empowers their customers to have more control over their e-marketing campaigns by giving them the ability to make e-business rule changes on the fly via the web, without programming and without IT involvement and potential delay.

" product services are built on the premise that maintaining regular communications with customers and potential customers is critical to the success of any business. Return Path's ECOA Service is a perfect compliment to our web-based tools as it provides clients with a solution for reaching contacts in their database that may otherwise be considered lost simply because their e-mail has changed," said Brendon Kensel, CEO of

Return Path recently announced three other similar reseller deals with DoubleClick (Nasdaq: DCLK); DatabaseOne, a Donnelley/infoUSA company (Nasdaq:IUSA); and Expression Engines.

About Return Path, Inc.

Return Path, Inc. ( ) is the universal email management and change-of-address service that helps businesses and consumers optimize email communications. Return Path is the only company that provides a turn-key, permission-based tool to maintain and extend customer relationships. Return Path helps businesses get updated email addresses for their customers and better manage their email lists. Return Path gives consumers a convenient, permission-based place to manage all of their commercial email relationships.

About Millard Group, Inc.

Since 1977, Millard Group, Inc. has built a reputation second to none for unparalleled list management and list brokerage services for many of the country's premier catalogs and magazine titles. We are the industry leader in outstanding customer service in the direct response industry with over 24 years experience in list brokerage, list management, alternative media, customized marketing services, and Internet services. We work with blue chip clients who are the top catalog and magazine titles in the country. Just a few examples include Lands End, L.L. Bean, Chadwick's of Boston, Newport News, and Brookstone on the catalog side, and Time Inc., Condй Nast, Rodale Inc. and Times Mirror on the publishing side. Our goal is to provide our clients with the direct marketing tools and information they need in order to succeed, whether it is in the area of list brokerage, list management, alternative media, or marketing services. And through our Millard Interactive Division we are now bringing strategies for success to our client's Interactive Marketing programs as well. For more information visit ( )

About Executive Marketing Services, Inc.

EMS is a premier provider of online and offline strategic marketing solutions that focus on the continuous improvement of its clients' marketing needs. These solutions include database development, data enhancement, mail processing, data mining, telemarketing data services and list services. Combining leading-edge technology, exceptional customer service, and knowledgeable personnel, EMS delivers innovative solutions for a wide range of direct marketing applications and provides clients a single source for efficient and effective direct marketing information services. For more information visit ( )

About is radically altering the e-marketing paradigm with an innovative suite of Application Service Provider (ASP) e-marketing solutions and turnkey services that demonstrably increase online customer conversion, customer retention, and online revenue. Instantly accessible from any Web browser,'s applications enable clients to analyze their Web site visit behavior, deliver personalized rich-media marketing messages via e-mail or in-house banners and billboards, and measure response rates for use in future campaigns. also offers complete Interactive Marketing Services to clients seeking the strategic direction, creative support and technology resources needed to optimize and execute data driven, rich-media and viral marketing campaigns. is headquartered in Newport Beach, California and maintains a global network of subsidiaries and resellers in North and South America, as well as South Africa. For more information visit . Contact: Jeff Fox Company: Return Path//Brandfusion Phone: 415-433-8200 Email: Contact: Ken Alan Company: Return Path//Brandfusion Phone: 415-433-8200 Email: Contact: Ed Larkin Company: Millard Interactive Phone: 603-924-9262 x3212 Email: Contact: Jeffrey A. Werfel Title: Executive Marketing Services Phone: 800-EMS-7311 Email: Contact: Jennifer Carey Company: Phone: 949-219-0169 Email:


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