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Grey eMMetrics, a Division of Grey Direct, and Expression Engines Strengthen Direct Email Marketing Services Through New Strategic Relationship

January 16, 2001 

NEW YORK — (BUSINESS WIRE) — Jan. 16, 2001 — Grey eMMetrics, a division of Grey Direct, and Expression Engines, a leading provider of Interactive Direct Marketing (IDM) services and technology, today announced an agreement to form a strategic relationship to provide Grey eMMetrics' clients with state-of-the-art direct email messaging services.

The messaging services leverage Expression Engines' proprietary direct email platform, which is engineered to help strengthen acquisition and retention efforts through dynamically targeted, permission-based messaging. The Expression Engines platform features advanced campaign management functions, including selective insertion, event-based mailing, personalization and list management. The technology also conducts comprehensive reporting to help track and analyze campaign success.

"Direct email produces measurable and substantial results thanks to precise, flexible technology coupled with marketing expertise, and Expression Engines is at the forefront of this trend," said Jeanniey Mullen, President and General Manager of Grey eMMetrics. "Our clients will benefit greatly from the high-performance and cost-effective services that this partnership will provide."

"Grey eMMetrics understands the impact ongoing intelligent and creative email marketing can have on a company's bottom line," commented Al DiGuido, CEO of Expression Engines. "We look forward to helping their world-class client roster achieve breakthrough results with their interactive direct marketing campaigns."

About Grey eMMetrics

Grey eMMetrics is a division of Grey Direct, which was founded in 1979 and is a partner company of Grey Global Group Inc. (Nasdaq: GREY), a leading global marketing services company. Grey Direct provides to its clients: direct marketing solutions (for the analog world); electronic direct marketing support (for the digital world); database optimization and implementation; and aggressive sourcing and print production management. Grey Direct has 35 offices in 28 countries.

About Expression Engines

Expression Engines ( is the premier provider of full-service Interactive Direct Marketing (IDM) services and email technology. The company's end-to-end consulting approach helps companies improve their business practices and profits by delivering effective, permission-based sales and branding information directly to their customers' inboxes. The Expression Engines suite of services includes in-depth research and strategy, response-oriented creative design, and expert message management and delivery, followed by comprehensive reporting and campaign analysis. Founded in July 1999 and based in New York, Expression Engines, Inc. is a privately held company. Its investors include Flatiron Partners, Chase Capital Partners, Grey Ventures, Axalon Internet Group and HPJ Media Ventures.

Copyright (C) 2000 Business Wire

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