Rubin Response Gains Peel.com List
January 30, 2001
Rubin Response Management Services Inc., Schaumburg, IL, announced its management of the Peel.com opt-in e-mail list of consumer music Web site visitors.
The file has more than 342,000 e-mail addresses consisting of 222,700 females and 119,800 males. The majority of users are between ages 18 and 30, while the rest are age 14 to 17.
Although purchasing habits are not selectable, a member survey found that 69 percent of users claim to have purchased on the Internet while 58 percent claim to spend at least $50 monthly on music.
Selects include age; gender; and interest categories such as music, entertainment and fashion.