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Cybuy Further Streamlines E-Mail Transactions with Embedded Order Form Technology

February 6, 2001

NEW YORK, Feb 6, 2001 /PRNewswire via COMTEX/ -- Cybuy, the leading provider of impulse selling solutions for digital media, today launched its HTML embedded order form in e-mail technology. This innovation further simplifies the purchasing process of commerce-enabled e-mail by combining the product offer and order form directly within an e-mail window. As a result, consumers can simply fill out the form and immediately consummate the transaction, within the initial offer. This solution is an enhancement to Cybuy's first-to-market commerce-enabled e-mail, which was introduced in June 2000.

"Our resellers and their customers sought embedded order form e-mail, believing it will be especially powerful for those companies marketing products and services online. Offering embedded order forms within an e-mail allows advertisers to capitalize on a consumer's enthusiasm for a product by essentially bringing the store to the consumer," said Dominic DiMascia, CEO of Cybuy. "Evidence from a recent Harris Interactive study reveals that online consumers are often dissuaded by the maze of clicks and pages that accompany many e-mail offers. Our embedded order form solution ensures a shorter buy process, thus providing marketers with a technology that will increase conversion."

Unique to Cybuy's embedded order form in e-mail solution is the fact that it's delivered entirely in HTML with no rich media requirements. With approximately 60% of e-mail recipients using HTML compatible e-mail clients, Cybuy reaches a much larger pool of consumers than some rich-media solutions. This is an important differentiator because a larger percentage of users can have the full transaction-enabled experience intended by the advertiser. In addition to widespread compatibility, Cybuy's embedded order form is customizable, offering marketers total creative flexibility in designing a commerce-enabled campaign ensuring synchronization with their other initiatives. Finally, Cybuy guarantees the security of all transactions by employing an encrypted SSL connection -- a measure standard to all Cybuy products.

About Cybuy

Cybuy creates new opportunities in the digital arena to drive impulse sales by shortening the distance between customer interest and purchase. Cybuy's proprietary transaction-enabling technology is currently applied on a number of front-end platforms, including interactive television and the Internet with Web content, banner advertisements, catalog pages and through the first-to-market transactional e-mail service. Cybuy has partnered with 24/7 Media, e2 Communications and L90 to offer transaction-enabled e-mail to their customers. Cybuy is a wholly owned subsidiary of NatWest, part of the Royal Bank of Scotland Group, one of the world's largest financial services institutions.


CONTACT: Jean Brandolini of Cybuy, 212-401-3846, or; or Jason Rando,, or Tonia, Fuller,, both of Middleberg Euro, 212-888-6610, for Cybuy, Photo: NewsCom:, AP PhotoExpress Network: PRN3, PressLink Online: 800-888-6195, PRN Photo Desk, 888-776-6555 or 201-369-3467, URL:

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