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Grey Direct and ITXC Corp Revolutionize Direct Marketing by Adding Voice Call Capability to Email


February 19, 2001

ITXC Corp (NASDAQ:ITXC), the leading provider of worldwide Internet voice services, today announced that Grey eMMetrics, the email marketing division of Grey Direct, is extending ITXC Push to Talk(SM) Service to its clients' email marketing campaigns. Companies using Grey's design and implementation services now have the ability to include a unique and innovative response option in their email promotions. Recipients can simply click a Push to Talk button or voice-enabled text link to initiate an immediate voice call to the customer service center. Adding convenience and the comfort of voice to direct email makes it a more compelling marketing tool, and will increase campaign response rates for Grey's clients. ITXC Push to Talk Service lets email recipients speak with company representatives by establishing a real-time voice connection through any available phone or directly from a computer. ITXC routes Push to Talk calls via ITXC.net(SM), the largest global network for voice on the Internet with a presence in over 78 countries, and assures consistent carrier-grade quality by routing calls around Internet congestion with its patent-pending BestValue Routing(TM) technology. "In line with their reputation as an agency that's cutting edge, Grey is capitalizing on a significant opportunity in the direct email business," said Jeff Gaus, Marketing Vice President, E-commerce at ITXC. "They're adding value by incorporating an innovative voice element to email messages. By taking the effort out of responding, Grey is increasing their clients' potential success rate and bottom line." ITXC Push to Talk Service gives online businesses a competitive boost and improves fiscal performance. With Push to Talk, companies meet the changing demands in the marketplace, including consumers' growing expectations for highly personal service. Live one-to-one interaction not only leads to greater customer satisfaction, but also allows for more cross-sell and up-sell opportunities and increases profitability. ITXC offers this service on a pay-per-call basis, allowing companies to add the intimacy of voice to their Websites, email promotions and banner ads without any capital investment. "Grey eMMetrics already has a terrific, one-of-a-kind commercial email platform," said Jeanniey Mullen, Managing Director of eMMetrics at Grey Direct. "With the addition of the ITXC Push to Talk Service, we offer our clients even more sophisticated options for integrated solutions to their communications goals."

About ITXC:

ITXC Corp (NASDAQ:ITXC) established and operates ITXC.net(SM), the largest global network for voice on the Internet with more than 360 points of presence in 197 cities and more than 78 countries. The company is the leading provider of worldwide Internet voice services with more than one billion minutes of use since the inception of ITXC.net in 1998. ITXC's patent-pending BestValue Routing (TM) technology provides such high voice quality over the Internet that tier one carriers use ITXC for worldwide phone-to-phone traffic without indicating that the calls are actually going over the Internet. Customers include major traditional carriers and RBOCs who achieve lower costs for phone-to-phone calls while maintaining carrier quality, Web merchants who increase sales with Push to Talk buttons on Web sites and email, Internet-based Web-to-phone providers and voice portals, as well as carriers and ISPs providing Web-based call management including Internet call waiting. ITXC recently received the World Communication Award for 2000 as the Best Wholesale Carrier (a category which included major traditional carriers as well) and was named the second fastest growing technology company in the US over the last three years by Deloitte & Touche. For more information, see www.itxc.com.

About Grey Direct:

Grey E.Mail is a division of Grey Direct, which was founded in 1979 and is a partner company of Grey Global Group Inc. (NASDAQ:GREY), a leading global marketing services company. Grey Direct provides to its clients: direct marketing solutions (for the analog world); electronic direct marketing support (for the digital world); database optimization and implementation; and aggressive sourcing and print production management. Grey Direct has 42 offices in 34 countries.

Forward looking statements: ITXC may not meet the projections reflected in its forward looking statements due to numerous risks and uncertainties, including, among other factors, the volatile and competitive environment for Internet telephony, changes in domestic and foreign economic, market, and regulatory conditions and other risks detailed in ITXC's reports filed from time to time with the SEC. ITXC is a registered trademark of ITXC Corp. ITXC.net, BestValue Routing, and Push to Talk are trademarks or service marks of ITXC Corp. All other trademarks mentioned in this document are the property of their respective owners.

CONTACT: ITXC Corp. Frances Ianacone, 609/750-3388, fianacone@itxc.com or Jennifer Cannell, 609/750-3276, jcannell@itxc.com or Grey Direct eMMetrics, Jeanniey Mullen, 212/537-3750, jmullen@grey.com

© 2001 Business Wire


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