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ReplyNet Guarantees One-Hour E-mail Service

February 26, 2001

ReplyNet , an e-messaging and click-thru tracking firm, is rolling out a new one-hour delivery guarantee on e-mail messages sent through its "fireball network." Any size opt-in address list may be submitted to the new network for the one-hour delivery.

"The Internet technologies are advancing yet e-mail delivery is noticeably slowing down," said Ted Ryan, vice president of sales and marketing for the Arlington, Va.-based ReplyNet. "Marketers moving to large file rich media e-mail messages will find this kind of speed to be essential to their success>."

The company is offering the one-hour service as a premium to its standard messaging, data collection, and click-thru tracking service.

The speed comes from a network of servers designed to deliver messages from strategic network access points located throughout the Internet. Proprietary software is used to maximize bandwidth usage and share knowledge of routing to deliver messages with "complete" reliability.

"We've taken our seven years of in-depth knowledge of e-messaging and combined it with the best software engineers to create an amazingly fast system that is fault tolerant, very flexible, and instantly scalable," said John Brogan, president of ReplyNet. "Instantly scalable means our customers have the headroom needed to grow their opt-in lists into tens of millions of pieces without concern of a chokepoint."

ReplyNet is a mixture of an ASP and a service bureau offering full-serve or self-serve modes. Customers can be hands-on or they can outsource the entire project to the ReplyNet staff.

"Our team of designers, editors, programmers, and database administrators give our customers a single place to turn for their entire e-marketing project," said Brogan. "We also provide our customers with complete privacy and data protection to keep their mailing lists from wandering into the public market."

The company has a Web site at .

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