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DIMAC Partners With Bigfoot Interactive to Offer Email Marketing Programs for Clients

April 11, 2001

NEW YORK—(BUSINESS WIRE)—April 11, 2001—DIMAC Marketing Partners, Inc., a premier direct marketing solutions provider, and Bigfoot Interactive, the leading email marketing services and technology company, today announced a partnership to provide DIMAC's clients with comprehensive direct email communications services.

The relationship extends DIMAC's highly regarded direct marketing services to the email channel, enabling DIMAC clients to benefit from email marketing's strong return on investment and compressed time to market.

Under the agreement, Bigfoot Interactive becomes a partner within DIMAC's Interactive Strategic Solutions group. The partnership allows clients across the DIMAC organization to leverage Bigfoot Interactive's industry-leading suite of email marketing products and professional services.

"The communication of relevant information to targeted audiences is at the heart of developing profitable customer relationships," said Randall Antik, executive vice president of sales and strategic initiatives and chief marketing officer at DIMAC Marketing Partners. "A partnership with Bigfoot Interactive provides our clients with a flexible and powerful email marketing channel that delivers the optimal offering to the right audience. We look forward to extending Bigfoot Interactive's comprehensive services and expertise to our client roster."

"For more than 60 years, DIMAC has crafted strategic direct marketing solutions that build competitive advantage and deliver significant return on investment," commented Al DiGuido, CEO of Bigfoot Interactive. "Both our companies emphasize stimulating and targeted communications that develop valuable customer relationships. We are excited to work with DIMAC's business units to help execute direct email marketing programs for their clients that complement and expand DIMAC's effectual direct marketing services."

Bigfoot Interactive's suite of email marketing services and products is engineered to help strengthen customer acquisition and retention efforts and drive revenues through dynamically targeted, permission-based messaging. The company's email delivery technology features advanced campaign management, segmentation, personalization and content assembly functions, as well as comprehensive reporting to help track and analyze campaign success.

About DIMAC Marketing Partners

A premier problem solving-partner, DIMAC Marketing Partners ( delivers insightful, innovative and integrated direct marketing solutions that drive revenue, improve ROI, eliminate waste and enhance competitive position. These customized solutions involve a selection of analog, digital and people options. Through the company's extensive portfolio of best-of-breed products and services, DIMAC delivers the practical and affordable solutions needed to meet clients' current and emerging strategic marketing objectives and budgets.

Through over 60 years of traditional DM experience, expertise, and thought leadership DIMAC has developed a unique solution-generating process. Its approach delivers actionable, industry-specific insights and culminates in a seamless single-source execution process. In short, the company's products and services deliver competitive differentiation, client satisfaction and return on direct marketing investment.

About Bigfoot Interactive

Bigfoot Interactive ( is the leading provider of direct email marketing solutions. Through its combination of innovative technology and world-class strategy, creative, data integration and client services, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships and maximize marketing investments. The company's suite of products and services, ranging from a premier ASP application to enterprise-wide email solutions, enables clients to manage all aspects of email programs throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 100 top companies, including MCI Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World WildLife Fund, Unilever Cosmetics International, BMC Software, Alitalia, and TIME Magazine. Privately held and based in New York, the company's investors include J.P. Morgan Partners, Flatiron Partners, Grey Ventures, Acxiom(R) Corporation (Nasdaq: ACXM), Axalon Ventures, HPJ Media Ventures and (212) Ventures.

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CONTACT: Bigfoot Interactive, New York, Ari Osur, 212/295-2875, or The Geek Factory, New York, Theresa Champagne, 212/840-9858 x 103, or DIMAC Marketing Partners, New York, Paul Beck, 212/551-2909,

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