DoubleClick & Radical Unite to Expand Email Functionality

April 30, 2001

DoubleClick Inc. (Nasdaq:DCLK), a leading global Internet advertising and digital marketing-solutions company headquartered in New York City, announced its decision to partner with Radical Communication to add more functionality to email.

Radical, a software solutions provider, enables the delivery of streaming audio and video directly inside the body of emails. Because Radical's email platform doesn't require users to download or install new software -- or even open a Web browser -- it will enable DoubleClick's clients to send rich media and interactive email campaigns more easily.

"We're excited that DoubleClick has chosen to integrate our technology into their product offering," said Radical Chairman and CEO Bruce Stein. "Together, we are engaging consumers across the spectrum of Internet applications."

For more information about DoubleClick, visit http://www.doubleclick.com

For more information about Radical Communications, visit http://www.radicalmail.com

- List-News.com Editorial Staff