ClickAction's Email Marketing Automation

May 17, 2001

In response to a demand for a closed-loop e-marketing solution and improved ROI reporting functionality, ClickAction has introduced a cost-effective software solution that saves times while enabling customized, automated and one-to-one dialogues. Email Marketing Automation (EMA) will be available to ClickAction's clients and partners on June 15. EMA enables clients to integrate profile data in real time from multiple touchpoints while providing detailed reports about response rates, open rates and other metrics, which allow marketers to better analyze email-marketing campaigns. Other features include a streamlined user interface and improved navigation tools.

"Marketers are constantly trying to deepen their relationships with customers while increasing their ROI. We created a product that addresses both those needs. ClickAction EMA allows marketers to automate their email-marketing campaigns, view results in real time and quickly respond to customer behavior to maximize their marketing dollars," said George Grant, senior vice president of marketing for ClickAction.

For more information about ClickAction, visit http://www.clickaction.com