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The City Club of Cleveland Picks Optiem for E-Mail

July 16, 2001 

The City Club of Cleveland has chosen permission-based e-mail marketer Optiem to manage its membership communications.

The City Club is a 1,200-member free speech forum that features weekly programs on various topics.

Optiem will provide The City Club with customized e-mail services and manage the organization's e-mail newsletter.

"Speed of communication is critical to our success," said Amy Robinson, the group's marketing manager. "When a member of the president's cabinet scheduled a forum with nine days notice, we did not have the time to produce and mail a physical flier."

The City Club was founded in 1912 and is the oldest continuous free speech forum in the country. Speakers have included presidents, Supreme Court justices and actors.

Dean Tomasula, Copyright 2001 Courtenay Communications Corporation.

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