E-mail-a-deal: Bigfoot, Clear Channel Hook Up
August 6, 2001
In a deal that adds another big-name client to its roster, New York-based online direct marketer Bigfoot Interactive said it would power e-mail campaigns for Clear Channel Radio/New York.
The radio group, a division of Clear Channel Communications, Inc. (NYSE:CCU) said Bigfoot would help create, implement and refine e-mail communications programs to help it land listeners for its six New York stations.
"By extending our audience interactions to e-mail, (our stations) can improve customer communications and loyalty, expand the number of audience touch points, and open new revenue streams, said Sam Kimball, who is new media director for Clear Channel Radio/New York.
The e-mail marketing program would be rolled out for Clear Channel Radio's six New York stations, including WLTW-FM 'Lite FM,' WKTU-FM 'The Beat of New York,' WHTZ-FM 'Z100,' WAXQ-FM 'Q104.3, New York's Only Classic Rock Station,' WTJM-FM 'Jammin 105.1,' and WALK-AM/FM 'Long Island's Best Mix From Yesterday and Today.'
Preliminary e-mail initiatives would include newsletters, alerts, contests and promotions to increase listener involvement and loyalty, audience size, revenue and marketing return-on-investment.
Texas-based Clear Channel Communications operates approximately 1,180 radio and 18 television stations in the U.S., and has equity interests in approximately 240 radio stations internationally.
By Ryan Naraine, Copyright 2001 INT Media Group, Incorporated