Hackett Media Launches Permission and Opt-in eMail Division

September 27, 2001

    KANSAS CITY, Mo.--(BUSINESS WIRE)--Sept. 27, 2001--Hackett Media, Inc., a wholly owned subsidiary of Innovative Software Technologies, Inc. (OTCBB: INIV)(Berlin: IVR), has added a permission email and opt-in email services division.
    Hackett Media has expanded its online small business services to include permission email marketing management and services. By harnessing the power of the Internet and email, companies now have access to millions of people who have asked to receive targeted mail through subscriptions, purchases and opt-in response mechanisms. The company assists businesses in acquisition, retention and ongoing relationship management of client database campaigns. This includes strategy development and list segmentation in the business-to-business and business-to-consumer markets.
    "We have specialized in database and affinity group marketing for years. Expansion into email is a very natural course of business for all companies to thrive and grow," explained Shawn Thomas, Vice President of Marketing. "Offering these marketing and management services to our clients opens new opportunities for sales, customer communications and new lead development at a lower cost than traditional media, mail and advertising venues."
    For more information on opt-in email services, contact Shawn Thomas at shawn@hackettmedia.com.

    About Hackett Media

    Hackett Media offers targeted advertising and marketing services across the web and electronic media. The company specializes in the planning and implementation of direct response media campaigns. Hackett Media, Inc. owns and operates Financial Toolkit 1.0 at www.toolkit1.com and Skills in Demand at www.skillsindemand.com. The corporate website is located at www.hackettmedia.com.

    About Innovative Software Technologies

    Based in Riverside, Missouri, Innovative Software Technologies, Inc. (OTCBB: INIV)(Berlin Stock Exchange: IVR) is a Global Software company specializing in the aggregation and distribution of business-to-business and business-to-consumer eService platforms. Innovative Software Technologies is a leader in server-based content delivery and on-line product distribution. The corporate website is located at www.ist-co.com.

    This release is intended as a forward-looking statement within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company's business include, but are not limited to, fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports. Actual results may vary materially from projected results.

CONTACT: Hackett Media, Douglas Hackett, President/CEO, Innovative Software Technologies, Inc., 816/584-8030 voice, 816/584-8036 fax, shane@ist-co.com