24/7 Media Launches the 24/7 Mail Business Alliance

October 2, 2001

24/7 Media, Inc. (Nasdaq: TFSM), a leader in interactive marketing, today announced the launch of the 24/7 Mail Business Alliance, a database consisting of more than one million email addresses of business professionals throughout North America.

The new alliance broadens 24/7 Media's current offering of business-to-business data and reinforces its leadership position in email marketing.

The 24/7 Mail Business Alliance provides marketers access to nearly 1.3 million key business decision-makers at small to medium size businesses. The database is a fully permission-based list developed to allow marketers to target and reach business professionals at their desk based on various criteria including company size, SIC Code or Zip Code. The alliance compliments the Company's current roster of business-to-business list offerings, which include Tiger Direct, Bigfoot.com and the Economists International list.

"Our commitment to providing our clients with access to the absolute highest quality, best performing opt-in email lists has never been more important", said Will Tifft, Senior Vice President and General Manager of 24/7 Mail. "As more marketers begin to use email to reach potential customers, they look for lists that offer them unique targets. With the addition of the 24/7 MBA, we are able to offer marketers exactly what they want - to reach those customers while they are at work."

About 24/7 Media, Inc.

24/7 Media Inc. is a leading provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Media's solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, data analysis, loyalty marketing, wireless and convergence solutions, all delivered from the Company's industry-leading data and technology platforms. 24/7 Media is based in New York. For more information, please visit www.247media.com.

CONTACT: 24/7 Media, New York, Media: Mitchell Simmons, 212/231-7916, Mitchell.simmons@247media.com