NYTimes.com Launches "DealBook," A Free Daily E-mail Report From Andrew Ross Sorkin
October 3, 2001
DealBook Offers Exclusive Pre-Market Look at Financial, Legal and Wall Street News Against Backdrop of National, International Market Drivers
NYTimes.com, the flagship Web site of New York Times Digital, the Internet division of The New York Times Company, announced today that it will begin publishing DealBook, a free daily e-mail newsletter focusing on market-moving financial news that will be edited by Andrew Ross Sorkin, chief mergers and acquisitions reporter for The New York Times.
DealBook will debut on Monday, October 8th, and an information page with sample email is available at http:/www.nytimes.com/dealbook.
Delivered every weekday morning, DealBook will provide the latest and most comprehensive breaking news about mergers and acquisitions, I.P.O.'s, private equity transactions, venture capital deals, corporate legal cases and maneuverings on Wall Street. The daily report will also provide access to S.E.C. filings, analyst presentations, conference call telephone numbers, Wall Street league tables, and exclusive interviews with Wall Street's biggest newsmakers.
In addition, DealBook will contain links to relevant national and international articles from The New York Times and dozens of other media outlets like Financial Times, DowJones and The Daily Deal, in order to present financial news within the context of world events that are currently influencing the market. "Recent market swings have demonstrated how intertwined the political, economic and financial worlds can be," said Mr. Sorkin. "DealBook will aggregate the most pertinent news in one comprehensive resource, delivered to your desktop each morning."
Martin Nisenholtz, chief executive officer of New York Times Digital, said: "DealBook will quickly become a must-read for our many customers in the business, legal and financial communities. It's a perfect complement to our growing suite of e-mail products."
DealBook will launch with premier advertisers including Brooks Brothers Inc. and Europe Investor Direct, a financial services firm. Advertisers have welcomed the DealBook concept and advertising space has sold out through December. The e-mail newsletter will be available in plain text initially and in HTML format soon after launch. Licensing opportunities for distribution to corporate intranets are also planned.
Other NYTimes.com e-mail products include Circuits, written by New York Times technology columnist David Pogue; In Advertising, written by New York Times advertising columnist Stuart Elliott; Wine & Dine, which features restaurant reviews, wine recommendations, and chef profiles from the food and wine reporters at The New York Times, and the recently launched Ticket Watch that offers exclusive, discounted tickets to Broadway shows. NYTimes.com is currently sending out 1.8 million opt-in e-mail newsletters each week - as well as 2.4 million Daily Headlines sent every day. Readers may sign up to receive these and other free e-mail newsletters, as well as customized Daily Headlines and breaking news alerts, at www.nytimes.com/email.
About New York Times Digital
New York Times Digital is the Internet division of The New York Times Company (NYSE: NYT) and includes market leaders NYTimes.com, Boston.com and an archive distribution business. NYTD's mission is to provide a high-quality, worldwide online audience with trusted editorial content from The New York Times and The Boston Globe.
CONTACT: The New York Times Company, Christine Mohan, 212/556-7078, email@example.com
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