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Bigfoot Interactive Raises $6M for E-mail Marketing

January 23, 2002 

E-mail marketer Bigfoot Interactive has closed a $6 million Series C financing round led by Hudson Ventures, a new investor.

Previous backers Flatiron Partners and JPMorgan Partners were among the investors in the latest round. Other participants included new investor Syndicat Technologies and returning investors HPJ Media Ventures, Constellation Ventures, Investcorp/(212) Ventures, Winfield Capital Corp., and Grey Ventures, the VC arm of Grey Global Group (NASDAQ:GREY).

As part of the financing deal, Jay Goldberg of Hudson Ventures was appointed to Bigfoot's board of directors.

The Manhattan-based firm, which is the result of a merger between Bigfoot Interactive and Expression Engines, said the new money would be used on expansion of its e-mail technology platform. The company also plans to hire staff for its sales and marketing department.

Since its launch in 1997, Bigfoot has run e-mail marketing programs for clients that include MCI Worldcom, The Washington Post/Newsweek Interactive, World Wildlife Fund, BMC Software, Alitalia and TIME Magazine.

Bigfoot's products and services include e-mail delivery technology, consulting, database management and integration.

The company competes directly with ad industry powerhouse DoubleClick (NASDAQ:DCLK) -- which acquired FloNetworks to boost the e-mail delivery and technology side of its e-mail practice.

By Ryan Naraine. Copyright © 2002 INT Media Group, Incorporated

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