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The Benefits of Email Marketing


January 16, 2008

Whatever kind of business you are in, success and profitability start with marketing. Driving interest in your products and/or services is the number one goal for any company.

E-mail marketing is one of the most basic and effective marketing tools available today. It's easy, affordable, direct, and powerful. When you add e-mail to your marketing plan, you spend less time, money and resources than with traditional marketing (ie: direct mail or print advertising). You can have your time-sensitive information sent in minutes, not days or weeks.

E-mail marketing also allows you to proactively communicate with both existing customers and prospects instead of quietly waiting for them to return to your website, visit your store or office, or call you on the phone.

E-mail marketing will also allow you to communicate more information, more often. Your communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, surveys and more.

With e-mail marketing you can see the results of your efforts instantly. The benefits obtained from most types of marketing and advertising are difficult to measure. With e-mail marketing, however, you can easily measure the number of e-mails delivered, e-mails opened, bounce backs, unsubscribes and click-through rates.

You can also tell who opened your e-mail, which links in your message resulted in the most clicks, who clicked on each link and how your contacts respond to surveys. All of this practical information can help you send targeted campaigns to those most likely to respond to your offer, significantly improving your results moving forward.

Author:  Mark Barrera
Source:  http://www.americanchronicle.com/articles/18378

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