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Email marketing webinar to be held for businesses in the UK

April 24, 2008

An online seminar is to be held in the UK to advice businesses on ways to improve their email marketing.

Marketing provider StrongMail has announced details of the event, called Focus UK:Maximizing Email Deliverability, which is to take place on April 28th.

The webinar will feature details on email marketing best practice and information on how people using the format can improve the deliverability of the messages they send to customers.

Interested parties can register for free to listen in on the event, which will feature Paul Bates, the managing director of StrongMail, and Spencer Kollas, the firm's delivery services director.

Recent statistics compiled by StrongMail found that the UK public receives around 250 billion emails every year, while another study by Forrester Research also found that around two-thirds of emails are deleted by the recipients before they are read

The findings suggested that businesses need to consider how they can ensure their messages only reach those who are interested in their services.



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