Making email marketing suitable for mobile devices 'is a serious issue'

May 7, 2008

Ensuring that <a href="http://mailutilities.com/solutions/">email marketing</a> is suitable to be viewed on mobile devices is becoming "a serious issue", according to an expert.

The president and chief executive of Gold Lasso, Elie Ashery, said that systems including BlackBerrys are becoming increasingly popular as a way for people to check their messages.

In a column for DMNews.com, the expert went on to explain that a major issue is the fact that many of the devices only show text emails, meaning that businesses may have to adapt their messages from the HTML format.

He explained: "A clear and exciting subject line needs to drive the same readership as sophisticated graphics."

"Also, since the screen of a BlackBerry or other mobile device is about 320 pixels, messages should have a column of text that is no more than 50 characters for the easiest reading."

In a previous article for DMNews.com, John Doub, the technical services vice-president of e-Dialog, said that mobile email marketing is no longer "a future opportunity" for businesses due to the growing popularity of portable devices.

Author: Businessstrata.com
Source: http://www.businessstrata.com/Win/News-Archive/Marketing-New...